Researching memes is a very fluid task, with different platforms claiming prominence in different years, per Caldwell: 2010 (4Chan), 2011 (YouTube), 2012 (Reddit), 2013 (Twitter), 2014 (Vine), 2015 (Tumblr), 2016 (Facebook Groups), 2017 (Instagram), and 2019 (TikTok). And memes - whether a photoshopped image, funny video, or dance challenge - are the native unit of transmission: One Instagram study found that memes get shared seven times more than non-meme content. With so many online users, the speed of internet culture is lightning fast. Now six social networks (Facebook, YouTube, WhatsApp, Instagram, WeChat, and TikTok) have at least 1 billion users. When Caldwell started with Know Your Meme in 2010, Facebook had about 600 million users. Meme literacy is only going to grow more important. Sure enough, Morbius made a ludicrously bad $85,000 across 1,000 screens (yes, that’s $85 per screen) on the second go-round.
“The Morbius memes were about how bad the film was and how no one liked it.” “Virality doesn’t always translate into success,” says Caldwell. But the internet lit up with Morbius memes and Sony re-released the film in June.
#NEWTON II MEME MOVIE#
The comic movie starring Jared Leto was released in April and flopped at the box office. If you want a tangible example of what happens when you misread meme culture, Caldwell points to Sony’s 2022 film Morbius. Brand safety: When it comes to brands jumping on viral trends, caveat emptor! A meme’s originator or popular meaning could be antithetical to a brand’s identity (like Chick- fil-A - which previously courted controversy by donating to anti-LGBTQ groups - inadvertently engaging with the meme of a homophobic white dachshund).
Real-time analysis of social chatter can help provide the right entry point to join the conversation. If you’re too late, your brand looks out of touch. If you’re too early, no one will know about it. Life cycle: Memes and internet trends can burn out quickly.
“KYM Insights provides meme literacy and helps brands inform their social media strategy.”Ĭaldwell explained to me the practical applications of meme literacy for brands or companies (other than making funny image macros): “Internet culture is becoming more important every year,” says Don Caldwell, Know Your Meme’s editor-in-chief. The next business opportunity is turning its large meme database and research expertise into a B2B SAAS tool, which launched under the KYM Insights brand a few months ago. Today, Know Your Meme primarily makes money through ads ( web, video) and a research arm called Know Your Meme Insights. I’m not the only person who finds Know Your Meme useful: The site gets more than 20 million visits a month, while Netscape founder and venture capitalist Marc Andreessen calls it “the most important website in the world in 2022.” So, Know Your Meme - with more than 25,000 meme entries and an active community of 2 million users - is one of my most-visited sites (that is, after ESPN and Guy Fieri’s online recipe book). I spend most of my day trying to keep up with said internet trends.
#NEWTON II MEME SOFTWARE#
I RECENTLY achieved a personal milestone.Ī Twitter thread I wrote was included in an article published by Know Your Meme, an online encyclopedia that has used wiki software to track the etymology of internet trends and memes since 2008.
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